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Dear Retailer [insert retailer name],
As a main tobacco supplier to your business we highly value our relationship with the tobacco trade and want to ensure that we continue to meet and hopefully exceed your expectations. As part of our ongoing commitment to provide outstanding support and service to the tobacco trade we ask that you complete our survey and as a thank you, you will receive a gift card worth XXX.
Please be assured of confidentiality as none of your responses will be identified back to you, and the results will be reported in aggregate form.
Please start with the survey now by clicking on the "Next" button below.
Thank you very much for your time and support.
Sincerely,
XXX
Research Agency xxx
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| Which of the following best describes your position within the store? |
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| Where in South Australia? |
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| Where in Western Australia? |
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| Please select your gender. |
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| Please select your age range. |
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| Which of the following best matches the business type you work in? |
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In the last month have you been visited by a Tobacco sales representative from any, some or all of the three large tobacco companies (BATA, ITA & PML)?
Note: BATA Brands e.g. Winfield, Rothmans. ITA Brands e.g. JPS, Horizon. PML Brands e.g. Peter Jackson, Bond Street. |
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| Which of the following best reflects how you see the role of the Tobacco category in your business? |
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Do you personally use any of the tobacco companies Online Portals for…?
(Select all that apply) |
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| Thinking about your experience with the tobacco suppliers you work with, how important to you is each of the statements below.
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| How would you rate BATA overall on each of the statements below?
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| Has effective incentives/programs to support my business goals | |
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| Has reasonable payment terms (no direct debit) | |
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| Understands my business | |
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| Listens to my individual business needs | |
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| Provides reasonable rebates | |
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| Knows what is most important to me and my business | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Provides me with useful information for my business | |
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| Takes time to educate me on the latest product information | |
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| Has an effective sales rep that gives specials | |
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| Helps me solve problems quickly | |
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| Can provide information and education in my preferred language | |
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| Has sales reps that don’t change too often and knows my store | |
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| Is willing to accept returns on mistakes made | |
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| Is willing to swap damaged or old stock quickly | |
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| Takes time to know me and my business personally | |
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| Collaborates and works with me | |
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| Understands the challenges I face in my business and acts on them | |
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| Recognises that making profit is important to me | |
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| Provides information on products in brochure form / cheat sheets | |
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| Proactively identifies issues and provides solutions | |
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| Is respectful of my time when communicating with me | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Does what they say they will do and is consistent | |
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| Has an easy ordering process | |
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| Recognizes when I need additional help | |
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| Assists me to achieve more profit in my business | |
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| Visits me regularly enough to meet my needs | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| How would you rate ITA overall on each of the statements below?
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| Takes time to educate me on the latest product information | |
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| Provides reasonable rebates | |
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| Understands my business | |
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| Recognizes when I need additional help | |
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| Visits me regularly enough to meet my needs | |
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| Recognises that making profit is important to me | |
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| Has sales reps that don’t change too often and knows my store | |
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| Is respectful of my time when communicating with me | |
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| Provides me with useful information for my business | |
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| Can provide information and education in my preferred language | |
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| Has effective incentives/programs to support my business goals | |
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| Collaborates and works with me | |
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| Provides information on products in brochure form / cheat sheets | |
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| Has reasonable payment terms (no direct debit) | |
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| Listens to my individual business needs | |
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| Has an easy ordering process | |
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| Understands the challenges I face in my business and acts on them | |
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| Assists me to achieve more profit in my business | |
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| Knows what is most important to me and my business | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Takes time to know me and my business personally | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Is willing to swap damaged or old stock quickly | |
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Does what they say they will do and is consistent | |
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| Has an effective sales rep that gives specials | |
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| Proactively identifies issues and provides solutions | |
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| Helps me solve problems quickly | |
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| Is willing to accept returns on mistakes made | |
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| How would you rate PML overall on each of the statements below?
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| Has rewards for all staff in the business (where permitted by state tobacco legislation) | |
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| Has reasonable payment terms (no direct debit) | |
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| Provides reasonable rebates | |
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| Takes time to educate me on the latest product information | |
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| Recognises that making profit is important to me | |
|
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| Is respectful of my time when communicating with me | |
|
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| Visits me regularly enough to meet my needs | |
|
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| Knows what is most important to me and my business | |
|
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| Helps me solve problems quickly | |
|
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| Recognizes when I need additional help | |
|
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| Takes time to know me and my business personally | |
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| Understands the challenges I face in my business and acts on them | |
|
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| Understands my business | |
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| Provides useful information for my business on New Product Launches (NPL) | |
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| Is willing to accept returns on mistakes made | |
|
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| Has an easy ordering process | |
|
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| Listens to my individual business needs | |
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| Proactively identifies issues and provides solutions | |
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| Can provide information and education in my preferred language | |
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| Has effective incentives/programs to support my business goals | |
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| Assists me to achieve more profit in my business | |
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| Has sales reps that don’t change too often and knows my store | |
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| Has an effective sales rep that gives specials | |
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| Collaborates and works with me | |
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| Is willing to swap damaged or old stock quickly | |
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| Has knowledge of my business (local area, customer type and store type) | |
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| Does what they say they will do and is consistent | |
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| Provides me with useful information for my business | |
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| Provides information on products in brochure form / cheat sheets | |
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| Based on all the ratings you have just given, please rank the following three manufacturers? |
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Below are different events, activities and services that a tobacco supplier could potentially provide support with as part of it services to you and engagement with you.
How valuable to you is each of the elements below in assisting you to manage work or personal/family aspects of your life?
Note: some aspects also relate to events a tobacco supplier may recognise you with.
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| How long have you been in tobacco retailing in Australia? |
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| Which of the following best describes your situation? |
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| Is the business you work in? |
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| Were you born in Australia? |
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| How long have you been living in Australia? |
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| Is English your primary language? |
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| Do you speak other languages fluently? |
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| What is the main language you speak fluently? |
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