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Hello!


Thank you for your time today. As we mentioned in the e-mail, we are conducting a survey on behalf of The Children's Place.


We would like to invite you to take a 15 minute survey and earn a coupon for 20% off your next purchase at The Children's Place



Your answers will help us improve our products, services and store environment. We need your honest opinions on the questions to come. All information you provide will be kept strictly confidential and will not be used for selling purposes.



Please start with the survey now by clicking on the Continue button below.
 
 

* Which of the following best describes how often you are involved in the purchase of clothing for children ages 10 and under - either for your own children or for children you are close to?
 
Always
 
Almost always
 
Sometimes
 
Rarely
 
Never
 
 

* Do you work for any of the following types of companies:

  • a retailer

  • an advertising agency

  • a research firm

  • a children's products company?
 
Yes
 
No
 
 
 
* Have you visited a Children's Place location or shopped on the website in the past year?
 
Yes
 
No
 
 
 
How about in the past 6 months?
 
Yes
 
No
 
 
 
Have you made a purchase at The Children's Place in the past 6 months?
 
Yes
 
No
 
 
 
Thank you for your time today. The following questions are about products you may find in a Children's Place store. Please rate the products as if you were shopping in each respective department. We would like your honest feedback on what you think about these products. Your opinions will help The Children's Place on perfecting what you the customer is looking for in our stores.

Please be as open and honest as possible.

Thank you!
 
 
Baby Girls Patchwork Bermuda Shorts- $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I could find this type of product at many other retailers
At $14.50, it's an excellent value
I could easily create outfits with this product
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
They are too short for Baby Girls
 
Now please rate the following choices on a scale from Love to Hate
Hate Dislike Neutral Like Love
The shorts colors
The shorts style
The shorts price
The shorts print
The shorts overall
 
 
Why do you dislike these shorts?

Please check all that apply

 
It's too busy
 
I don't like flowers
 
I don't like plaid
 
I don't like patchwork
 
There are too many colors
 
I wont be able to match these shorts to create an outfit
 
They are too expensive
 
I don't like the buttons
 
They look like they would be uncomfortable
 
Other

 
 
 
Why do you like these shorts?

Please check all that apply

 
I like the flowers
 
I like the plaid
 
I like patchwork shorts
 
It's very colorful
 
I will be able to match these shorts to create an outfit
 
They are priced right
 
I like the buttons
 
They look like they would be comfortable
 
They are fun for the summertime
 
Other

 
 
Baby Girls Polka dot yoga- 2 for $15 or $9.50 each

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
The leggings are slim enough
I love the ruffling on the shirt top
I could easily create outfits with this product
This product offers enough fashion for me
This product reminds me of The Children's Place
I could find this type of product at many other retailers
At 2 for $15 or $9.50 each, it's an excellent value
I don't like the length of the sleeves
I don't like the size of the polka dots
 
 
Please rank the following product combinations in order where 1 is your favorite combination & 4 is your least favorite combination
Solid top & Solid bottom
Solid top & Polka dot bottom
Polka dot top & Solid bottom
Polka dot top & Polka dot bottom
 
 
 
Why did you rank them in that order?
   
 
 
Baby Girls Pleated dress - $24.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I really dislike the colors of this dress
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $24.50, it's an excellent value
This style is appropriate for baby girls
I could find this type of product at many other retailers
I would remove the belt
This product reminds me of The Children's Place
I wish it was offered in other colors
I love the pleating
My child would only wear it during the holidays
 
 
Are there any other comments you would like to add about the Baby Girls Pleated Dress?
   
 
 
Baby Girls Dip Dyed Pretty Tee - 2 for $12 or $7.50 each

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This style is appropriate/sweet enough for baby girls
This product reminds me of The Children's Place
I could easily create great outfits with this product
At 2 for $12 or $7.50 each, it's an excellent value
I love the ribbed knit at the neckline and sleeves
I could find this type of product at many other retailers
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I love how the color fades
I don't like the length of the sleeves
Having the colors fade on the shirt is worth an extra $1 in the price
 
 
Are there any other comments you would like to add about the Baby Girls Dip Dyed Pretty Tee?
   
 
 
Big Girls Dressy Cardigan, Dressy Capri Pants & Gingham skirt- 2 for $25

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
This product reminds me of The Children's Place
At 2 for $25, it's an excellent value
This product doesn't offer enough fashion for me
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
I could find this type of product at many other retailers
I could easily create outfits with this product
I don't like the white piping on the pants pocket & the leg opening
I love the flower on the sweater top
The outfit looks too "baby" for a big girl
 
 
Please rank the following product combinations in order where 1 is your favorite combination & 4 is your least favorite combination
Solid top & Pants
Solid top & Skirt
Striped top & Pants
Striped top & Skirt
 
 
 
Why did you rank them in that order?
   
 
 
Big Girls Tie Dye Hoodie - $19.50, Graphic Tank Top - $9.50 & Graphic Capri Pants - $14.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
The tank top is too busy
I would wear all 3 pieces as an outfit
I could find this type of product at many other retailers
There are too many peace signs on the products
I love having a sweatshirt with hood in tie dye
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At these prices, it's an excellent value
This product reminds me of The Children's Place
I wish the pants had no peace signs on it
 
What do you think about the value of each item?
Very overpriced Overpriced Priced Right A good value An excellent value
Tie Dye Hoodie - $19.50
Graphic Tank Top - $9.50
Graphic Capri Pants - $14.50
 
 
 
Are there any other comments you would like to add about these products?
   
 
 
Big Girls Foil-Print Fashion Top - $12.50

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I love the banded bottom & sleeves
This product reminds me of The Children's Place
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
At $12.50, it's an excellent value
I don't like the words "Always Cool"
The rainbow lettering is not for me
I love the sleeve length
I could find this type of product at many other retailers
I would change the graphic
 
 
Are there any other comments you would like to add about the Big Girls Foil-Print Fashion Top?
   
 
 
Big Girls Print Pretty Tee - 2 for $15 or $9.50 each

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I'd prefer this shirt as a solid (no pattern)
At 2 for $15 or $9.50 each, it's an excellent value
The shirt is too busy with a pattern and studs around the neckline
I love the silhouette
My child could wear this anywhere (ex. School, Playground, Holiday Dinner)
This product reminds me of The Children's Place
I love the pattern
I don't like the sleeve length
I could find this type of product at many other retailers
 
 
Are there any other comments you would like to add about the Big Girls Print Pretty Tee?
   
 
 
Big Girls Printed Swimsuits, Board Top & Board Shorts - $16.50 each

Please answer the following questions with the product above in mind. Rate the following choices on a scale from 1-5 where 1 equals completely disagree and 5 equals completely agree

1 - Completely Disagree 2 3 4 5 - Completely Agree
I never buy swimwear from The Children's Place
I don't like the cut of the bathing suits
This product reminds me of The Children's Place
I could find this type of product at many other retailers
I prefer a 2 piece bathing suit over a 1 piece
I love the patterns
I love having the board top to protect my child from the sun
I would use the board shorts in place of a bathing suit bottom
At $16.50 each, it's an excellent value
 
 
What time of the year do you normally purchase swimwear for your children?
 
February - March
 
April - May
 
June - July
 
Other
 
 
 
 
Are there any other comments you would like to add about the Big Girls Swimwear?
   
 
 

On a scale from 1- 5 where 1 equals hate & 5 equals love, please rate the bodysuit on the following:


Giraffe Bodysuit

1 - Hate 2 3 4 5 - Love
The color of the bodysuit itself
The bodysuit graphic (The pictures/words)
The color of the graphic
 
Drama Queen bodysuit
1 - Hate 2 3 4 5 - Love
The color of the bodysuit itself
The bodysuit graphic (The pictures/words)
The color of the graphic
 
 

Which bodysuit do you prefer?

 
Giraffe bodysuit
 
Drama Queen bodysuit
 
 
 

Which of the following two products do you prefer?

 
Product A
 
Product B
 
 

Why did you choose the bodysuit as your favorite? Please explain how important each reason is on a scale from 1-5 where 1 is had nothing to do with my decision and 5 is had a lot to do with my decision.

1 - Had nothing to do with my decision 2 3 4 5 - Had a lot to do with my decision
Ease of changing my child with snaps
Coverage
Comfort
Overall look
 
 
 
How much more would you pay for a bodysuit instead of a t-shirt?
 
Nothing
 
$0.50
 
$1.00
 
$2.00
 
More than $2.00
 
Other
 
 
 

Why did you choose the tee as your favorite? Please explain how important each reason is on a scale from 1-5 where 1 is had nothing to do with my desicion and 5 is had a lot to do with my decision.

1 - Had nothing to do with my desicion 2 3 4 5 - Had a lot to do with my decision
Ease of changing my child without snaps
Comfort
Overall look
 
 
 
Do you have any other comments about bodysuits versus t-shirts?
   
 
 
 

Which of the following outfits do you prefer?

 
Outfit A for $16.50
 
Outfit B for $9.50
 
 
 
Why did you prefer that outfit?

Please select all that apply

 
Price
 
Style
 
Color
 
Fabric
 
Ability to match to other clothing
 
Perceived quality
 
Other
 

 
 
 

Just For The Record

The following demographic questions are to make sure we listen to all types of customers. All answers will be kept confidential.
 
 
How many children do you have?
   
 
 
 
What ages & genders are your children?

Please check all that apply

 
Newborn Girls (0-12 months)
 
Baby Girls (1-3 years old)
 
Big Girls (4-6 years old)
 
Tween Girls (7-10 years old)
 
Newborn Boys (0-12 months)
 
Baby Boys (1-3 years old)
 
Big Boys (4-6 years old)
 
Tween Boys (7-10 years old)
 
Other
 

 
 

Roughly speaking, in what range does your total annual family income fall?
 
Under $25,000
 
$25-35,000
 
$35-50,000
 
$50-75,000
 
$75-100,000
 
$100-150,000
 
Over $150,000
 
Prefer not to answer
 
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